General Auction including Antiques & Colectables, Gold & Silver.
This lot comprises a collection of late 20th century advertising beer mats and ephemera of British origin. The items are produced in circular, square, and rectangular formats. A large circular display sign for BABYCHAM is included, featuring the brand’s chamois deer device and the text BABYCHAM, SWEET & DRY, and I’D LOVE A BABYCHAM. Other breweriana items feature brand names including TETLEY BITTER, MACKESON, ANSELLS BITTER, and a CARLING WORLD GOLF CHAMPIONSHIP mat dated 1966. Tobacco and cigarette brands are represented by advertising for WOODBINE, MARLBORO, PARK DRIVE TIPPED, and THE VIRGINIAN for GOLDEN VIRGINIA. Soft drink and spirit brands include VIMTO, SMIRNOFF, BOOTH’S, and LONG JOHN. Legible printed legends across the collection include MOST REFRESHING, SMOOTH YET STRONG, and BRITAIN’S BIGGEST SELLING CIGARETTE. One item is shaped as a light switch surround featuring a graphic depicting a switch. No maker’s marks or labels from the card manufacturers are visible.
Condition report:
The items show signs of use and environmental exposure consistent with age. General surface scuffing and edge wear are visible across the items in the photograph. Several mats exhibit circular water stains and tide marks from glass condensation. Toning and yellowing are present on the edges of many pieces. The large circular sign shows fraying and minor delamination around its circumference.
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