General Auction (14% Buyers Commission)
A vintage mirrored advertising sign for “SOUTHERN COMFORT,” featuring the tagline “The Grand Old Drink of the South” and “REG. U.S. PAT. OFF.” The central oval graphic depicts a steamboat on a river approaching a large building, with text below stating, “Made on the Banks of the Mississippi in St. Louis, Missouri, U. S. A.” Additional visible text includes “BY SOUTHERN COMFORT CORPORATION®”, a warning “NOT GENUINE WITHOUT THIS AUTHENTIC EMBOSSED LABEL,” and “SOLE AGENTS FOR GREAT BRITAIN CHARLES KINLOCH & CO. LTD., LONDON, N.W.10,” alongside partially visible “26½ FL. OZS.” and “87.7 PROOF.” The item is constructed from mirrored glass with multi-color painted graphics, set within a simple wooden frame, characteristic of a mid-20th century commercial advertising piece.
Height: 33 cm (13 inches)
Width: 23 cm (9 inches)
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